It was never going to be low-key. First day sales of Call of Duty: Black Ops have been announced: in the US and UK, Activision’s latest blockbuster has sold a mind-blowing 5.6 million copies in the first 24 hours on sale. For comparison, Modern Warfare 2, Infinity Ward’s previous offering, sold 4.8 million copies within the first day.
In cash terms, that’s a record-breaking $360 million USD earned by Black Ops, compared to the previous record-breaking $310 million gathered by Modern Warfare 2.
Commenting on the sales, Bobby Kotick, the undoubtedly very happy CEO of Activision Blizzard, said:
“There has never been another entertainment franchise that has set opening day records for two consecutive years and we are on track to outperform last year’s five-day global sales record of $550 million.
“The game’s success underscores the pop culture appeal of the brand. Call of Duty: Black Ops is the finest game that Treyarch has ever made and raises the bar for online gameplay by delivering the deepest and most intense Call of Duty experience yet.
“The Call of Duty franchise has over 25 million players around the world that are engaged in billions of hours of online gameplay, and we are committed to supporting them with new content and features on a more frequent and regular basis.”
The launch hasn’t been completely smooth though – there have been reports of Blacks Ops glitching, bugging, and even causing the dreaded RRoD to the consoles of Black Ops owners.